Friday, May 22, 2020

Ranks Analytical Tool for Advertising - 623 Words

1.) Rank’s easy-to-use, analytical tool is called the intensify/downplay model, and its goal is to help you to become more critical and analytical receivers. It defines and gives examples of four major persuasive strategies and six associated tactics that are often used by persuaders today. (Larson, 2007 page 31) Ranks major strategy is to either intensify certain aspects of the product, cause or candidate. His other strategy is to downplay certain aspects of their brand, cause or candidate. (Larson, 2007 page 31) The intensification and downplay strategies include, to intensify their own good points, intensify the weak points of the opposition, downplay their own weak points, and downplay the good points of the opposition. The tactics†¦show more content†¦Another example using Rank’s model is how the politicians use repetition to repeat their slogans over and over to the society so they can make themselves more noticeable and more aware of whom they are. 3. Kenneth Burke is known for the knowledge of human symbolic behavior. He was associated with many narrative theories. He focused on language as it is used to persuade people to an action, and defined persuasion as â€Å"the use of language as a symbolic means of inducing cooperation beings that by nature respond to symbols.† (Burke, 1970, Grammar, p. 43) This active cooperation is induced by what he called identification which is very similar to Aristotle’s â€Å"common ground† and our use of â€Å"co-creation† (Larson, 2007, p. 127) According to Burke, identification develops through the linguistic of sharing what he called sub-stances. He had divided the word into its prefix, sub meaning beneath and stances meaning places. Burke noted that these sub-stances or places emerge in the words we use to define things, persons and issues. Kenneth Burke uses common ground by physical things like for example branded clothing. According to Larson, Burke indicat es that, â€Å"all words have emotional shading and reveal the feelings, attitudes, values, and judgment of the user. For example, he uses the word manipulate which can potentially carry a negative meaning by changing people’s minds.†

Sunday, May 10, 2020

Things You Wont Like About Dissertation Abstract and Things You Will

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Wednesday, May 6, 2020

Qualities of Leader Free Essays

Different companies, teams and situations need different kinds of leader and leadership qualities. However those leaders always possess some basic qualities which I appreciate such as: communication, trustworthy, confidence, enthusiasm, stability, thoughtfulness and be a model. Communication is the key to become a good leader. We will write a custom essay sample on Qualities of Leader or any similar topic only for you Order Now He/She should stay close with the team and care for them in only their work but also their privation if possible. People always want to be cared, especially by their leader/boss. By communicating, the leader can find out others’ potential so that the assignment leads to effect results. Making time to listen, to meet, to celebrate with the team can develop the team spirit which is very important in teamworking. Creating trust in the team is very important for leaders. But at first the leader have to believe on his team that they will accomplish their assignments with the best results. Treating fairly also helps to inspire loyalty much. As a consequence, the leader will be well supportive Great leaders are enthusiatic people. They are always ready to roll up their sleeves and get dirty. Only by keeping their passion that they can deal with such a lot of work. Also, dedicated leaders can give their team inspiration and encourage them at work. Ability to keep a cool head is one of leaders’ qualities. When storms, emotions, crises,†¦ come and go, the team can only rely on their leader. Staying calm, finding out the reason and solution of such things, supporting the team are those things that a leader shound do. Another important quality is confidence. Leaders must be confident of their words, behaviour and making decision/judgement. Be sure of theirselves is the key to success and leaders are good examples of that. Finally, diligence is very necessary. A good leader should never forget to strengthen these qualities mentioned. Keeping up-to-date will help them to stand still in their leardership role. How to cite Qualities of Leader, Papers